Search Engine Optimization is one of the techniques used to improve traffic to a website by gaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, and others. SEO has three important techniques to improve website position in SERP called Technical SEO, ON Page SEO and OFF Page SEO (Search Engine Optimization).

There are a few differences between local SEO and traditional SEO, including:

• Search intent: Local SEO focuses on searches with a localized intent, like “builder near me,” while traditional SEO focuses on non-localized searches, like “accounting software”. Typically, businesses providing in-person services will use local SEO.
• Tactics: Local SEO and traditional SEO also use different tactics. For example, almost all local SEO strategies will claim and optimize citation listings, like Google Business Profile, because of their impact on local rankings.

In many cases, businesses will invest in both traditional SEO and local SEO to drive revenue.

Local search engine optimization is important for a few reasons, including:

• Relevancy: Searches including the words “near me” have increased significantly.  That means that more people are looking for an easier way to search online for businesses close to them.  With local SEO, you can reach users at a critical ‘purchase’ moment.
• Conversion rate: A high percentage of local searches convert, appearing in relevant local searches is increasingly important.  Improving your online visibility can transform your business, expand your service area, and impact.

With local SEO, Nventt will improve the critical metrics for your business including:

• In-store visits
• Sales
• Leads

Multiple local SEO factors influence your rankings including:

• Backlinks.
• Keywords.
• Google Business Profile.
• Social media presence.
• Reviews.
• Proximity.

In fact, …Local SEO Stats tell us:

• 46% of all Google searches are looking for local information. (Source: GoGulf)
• 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
• 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
• 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
• 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source: HubSpot Marketing Statistics)
• By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
• 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. (Source: Think with Google)
• 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
• “Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)
• 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code. (Source: Think with Google)
• By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. (Source: WordStream)
• Local searches result in purchases 28% of the time. (Source: Joel House Search Media)
• Search result information will send 70% of consumers to a physical store. (Source: Joel House Search Media)
• 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
• Global retail ecommerce sales will reach $4.5 trillion by 2021. (Source: HubSpot Marketing Statistics)
• 4 in 5 consumers use search engines to find local information. (Source: Think with Google)

So, it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized, we make this work for you.

Optimizing the exposure of your company website and plus local listings (like Google Business Profile) takes time and skill. Like most businesses, you’re focused on your core service, that’s where we help to optimize your local SEO optimization services.